year2026
byOCHD Studio
- process
- notes
the habit
It is tempting to open Figma and build a tidy grid on day one. The work that lasts usually starts messier: pencil marks, wrong turns, and compositions that would never ship — but teach you what the brand wants to become.
explore
I sketch without worrying about production rules. Odd crop ratios, hand lettering, collage — anything that surfaces a direction worth protecting later when the system gets strict.
edit
Only after a direction feels alive do I translate it into components, spacing, and rules. Editing is not cleaning up chaos; it is choosing which accidents become principles.
what stuck
The marks that survive the edit become the DNA of the system: a crop language, a type tension, a way of using negative space. Clients rarely see the discarded pages — but they feel the clarity those pages made possible.
